Digital Mobile Billboard Truck Recruits Healthcare Graduates and Parents
During the recent MGH Institute of Healthcare Professions graduation ceremony at Boston’s Thomas M. Menino Convention and Exhibition Center, a Guerrilla Mobile Billboards LED unit did double duty for the same client.
For several hours leading up to the start of the early-afternoon graduation ceremony, the mobile digital billboard truck circulated around the convention center and nearby Seaport District restaurants with its message highlighting our client’s need to recruit several different highly trained pediatric healthcare professionals: Occupational Therapists; Physical Therapists; and Speech-Language Pathologists.
Once the graduation was underway, the truck’s ad copy was remotely switched to feature several messages targeting parents of young children, who may need the specialized pediatric therapy services provided by the firm. The truck’s routing was simultaneously changed to circulate around the nearby Boston Children’s Museum and the New England Aquarium, where many parents and their children were spending Saturday afternoon.
Finally, as the graduation ceremony concluded and the graduates left the convention center for nearby restaurants, hotels, and parking garages, the digital billboard truck’s ad copy was once again remotely updated and the truck resumed its circulation around the center and nearby areas.
