Mobile billboard advertising for Cape Cod, MA
Cape Cod MA advertisers depend on Guerrilla Mobile Billboards to amplify message and brand awareness with tourists and residents across Cape Cod, from Sandwich and Falmouth, out through Hyannis and Chatham, to Provincetown.
Whether cruising Route 6A through Sandwich, Route 28 through bustling Falmouth and busy downtown Hyannis, or further east though Yarmouth and Dennis, a mobile billboard ad provides flexible yet focused coverage reaching an advertiser’s target audience throughout the day.
Billboard trucks are great for promoting seasonal entertainment opportunities such as mini golf and water parks, retail store and restaurant grand openings, seasonal and close-out sales, local parades, fairs and festivals, and the annual Falmouth Road Race, plus banks, credit unions, and product launch announcements.
Mobile billboards are also highly suited for promoting employee recruiting and hiring events, notably for seasonal staffing requirements, as well as supermarkets and other big box retailers which need to staff-up new locations. A frequent strategy is to route the billboard truck so that it drives past competitors’ facilities during shift changes.
Guerrilla Billboards’ sign trucks feature only one advertising client at a time. We encourage our clients to develop local routes in the various Cape Cod communities they need to cover, which optimize and amplify customer awareness of the products, services, or political messages featured in their ads. As a dedicated mobile advertising truck, advertisers can take advantage of its flexibility to day-part and schedule the truck to run in morning and afternoon commuter traffic, while spending the mid-day hours focused on beach areas on sunny summer days, or the retail and entertainment corridors along Routes 6, 28, 132 on non-beach days, and all year long. These routes are supported by multiple proof of performance photographs taken by the driver each day, as well as GPS tracking reports showing where the billboard truck traveled and when.
Mobile billboard trucks compliment other out-of-home advertising. The trucks’ ads can provide coverage where transit options such as the municipal bus routes and street furniture which may not be available, or traditional billboards which are virtually non-existent on Cape Cod. Billboard trucks are also frequently paired-up with experiential marketing campaigns involving street teams, brand ambassadors, and social media components. Our billboard trucks have provided logistical support for street teams, storing extra supplies of promotional products and gifts to be handed out during the campaign’s daily stops, or simply a cooler full of iced water in the middle of July.
Mobile ad campaigns can run a short as one day for events like parades, but typically range in length from a one week to month long flights.
With people eager to get back out and about following the isolation of Covid-19 lock-downs and social distancing, outdoor advertising is a tremendous way to create and amplify awareness or products, services, and causes.
As we say about our large, eye-catching, billboard trucks, they Made You Look!