Mobile billboard advertising for Washington, DC
Washington DC marketers and advertisers depend on Guerrilla Mobile Billboards to amplify message and brand awareness with voters, activists, politicians, and shoppers throughout the nation’s capital, and in busy Virginia and Maryland suburbs such as Tyson’s Corner, Reston, Ashburn, Manassas, Arlington, plus Bethesda, Columbia, Silver Spring, and Waldorf, among others.
Whether cruising downtown Washington along ‘K’ Street and Pennsylvania Avenue, or driving along ‘M’ Street and Wisconsin Avenue in Georgetown, looping the Walter E. Washington Convention Center during some of its many annual trade shows and conferences, or around the campuses of George Washington and American universities, a mobile billboard ad provides flexible yet focused coverage reaching an advertiser’s target audience throughout the day.
Billboard trucks are great for promoting political messages, retail store and restaurant grand openings, seasonal and close-out sales, banks and credit unions, product launch announcements, trade shows and conventions, and even books such as Lucifer’s Banker in October 2016.
Labor unions frequently employ mobile billboards to amplify public awareness about issues involving contract negotiations, such as safety concerns on construction sites or safe staffing levels in health care facilities.
Mobile billboards are also highly suited for promoting employee recruiting and hiring events, notably at conventions and trade shows, large warehouse distribution and fulfillment centers, as well as for supermarkets and other big box retailers which need to staff-up new locations. A frequent strategy is to route the billboard truck so that it drives past competitors’ facilities during shift changes.
Guerrilla Billboards’ sign trucks feature only one advertising client at a time. We encourage our clients to develop local routes in Washington DC, which optimize and amplify customer awareness of the political messages, products and services featured in their ads. As a dedicated mobile advertising truck, advertisers can take advantage of its flexibility to day-part and schedule the truck to run in morning and afternoon commuter traffic, while spending the mid-day hours focused on areas such as Franklin Square and its food trucks which draw lunch crowds. These routes are supported by multiple proof of performance photographs taken by the driver each day, as well as GPS tracking reports showing where the billboard truck traveled and when.
Mobile billboard trucks compliment other out-of-home advertising. The trucks’ ads can provide coverage where transit options such as DC Metro lines, municipal bus routes and street furniture do not exist. Billboard trucks are also frequently paired-up with experiential marketing campaigns involving street teams, brand ambassadors, and social media components. Our billboard trucks have provided logistical support for street teams, storing extra swag to be handed out during the campaign’s daily stops, or simply a cooler full of iced water in the middle of July.
Mobile ad campaigns can run a short as one day for events like parades, but typically range in length from a one week to month long flights.
With people eager to get back out and about following the isolation of Covid-19 lock-downs and social distancing, outdoor advertising is a tremendous way to create and amplify awareness for products, services, and social causes.
As we say about our large, eye-catching, billboard trucks, they Made You Look!