Mobile billboard advertising for Portland, ME
Portland Maine advertisers and marketers rely on Guerrilla Billboards to amplify brand and message awareness with consumers in the southern and central Maine regions.
Whether cruising the busy retail corridors near the Maine Mall in South Portland, along Portland’s historic waterfront, and through the dynamic retail mecca of Freeport Maine, or in the cities of Brunswick, Bath, Lewiston, Auburn, Saco, or Waterville, a mobile billboard truck provides flexible yet focused coverage reaching an advertiser’s target audience throughout the day.
Traditional fixed roadside billboards are not available in Maine, and other out-of-home advertising options are limited. So billboard trucks are a great alternative for promoting retail store and restaurant grand openings, seasonal and close-out sales, banks and credit unions, product launch announcements, trade shows and conventions, concerts, museums, summer festivals, and other entertainment venues. Political ads are also an option.
Labor unions are frequent users of mobile billboard ads to amplify public awareness about issues involving contract negotiations and safety concerns such as safe staffing levels in health care facilities.
Mobile billboards are also highly suited for talent acquisition, promoting employee recruiting and hiring events, especially at manufacturing plants, customer service call centers, warehouse distribution and fulfillment centers, as well as for supermarkets and other big box retailers which need to staff-up new locations. A frequent strategy is to route the billboard truck so that it drives past competitors’ facilities during daily shift changes.
Guerrilla Billboards’ sign trucks feature only one advertising client at a time. We encourage our clients to develop local routes in the Portland region which optimize and amplify customer awareness of their ads. As a mobile advertising truck, advertisers take advantage of its flexibility to day-part and schedule the truck to run in morning and afternoon commuter traffic, while spending the mid-day hours focused on areas that draw lunch crowds. These routes are supported by multiple proof of performance photographs taken by the driver each day, as well as GPS tracking reports showing where the billboard truck traveled and when.
Mobile billboard trucks compliment other out-of-home advertising. The trucks’ ads can provide coverage where transit options such municipal bus routes and street furniture do not exist. Billboard trucks are also frequently paired-up with experiential marketing campaigns involving street teams, brand ambassadors, and social media components. Our billboard trucks have provided logistical support for street teams, storing extra swag to be handed out during the campaign’s daily stops, or simply a cooler full of iced water in the middle of July.
Mobile ad campaigns can run a short as one day for events like parades, but typically range in length from a one week to month long flights.
With people eager to get back out and about following the isolation of Covid-19 lock-downs and social distancing, outdoor advertising is a tremendous way to create and amplify awareness for products, services, and social causes.
As we say about our large, eye-catching, mobile billboard trucks, they Made You Look!