Sig Sauer – CNC and Machinists Recruiting
Facing a tight local labor supply for highly skilled machinsits and CNC operators, firearms manufacturer Sig Sauer deployed a mobile billboard ad to amplify awareness, in the local market and beyond, about its career opportunities.
With its knowledge that women and men possessing its highly coveted training, skills, and manufactuing experience were employed by various defense contractors in the southern Maine and New Hampshire region, the billboard truck was regularly staged to be highly visible during afternoon shift changes at selected sites.
