Join Our Team – Corning – Rochester NY
Mobile Billboard Ads Amplify Corning’s Join Our Team Message
With a need to add skilled employees to a variety of available job openings at its Rochester NY area manufacturing plant, the talent acquisition team at Corning deployed a Guerrilla Mobile Billboard to target prospective employees at selected events, colleges, neighborhoods, and businesses in the greater Rochester area.
With the billboard truck’s tremendous flexibility to vary its daily routes and operating times, the advertising campaign amplified the message theme throughout the Rochester region that Corning employees are part of a team environment.
