Mobile billboard truck stopped at Waban Hardware in Newton MA
Mobile billboard truck stopped on Langley Road in Newton Centre MA
Mobile billboard stopped in front of Newton City Hall in Newton MA
Mobile billboard truck stopped at the Halfway Cafe in Watertown MA
Mobile billboard truck stopped in front of The Barn Family Shoe Store on Walnut Street in Newtonville MA
Mobile billboard stopped on Beacon Street in Newton MA

Mobile Billboard Promotes Brand Awareness for Boston Area Community Bank

When Boston area based The Village Bank recently launched eVolve Rewards Banking, its advertising agency turned to Guerrilla Billboards to help promote brand awareness of the new product.

Given the bank’s relatively concentrated branch footprint in several adjacent Boston suburbs, the mobile billboard’s daily routes easily covered commuter stations along the Green Line Trolley and the MBTA Commuter Rail lines, as well as primary roads and commuter corridors in each community.

The billboard truck was also deployed to cruise through many of the busy local neighborhood retail districts, such as Waban, Auburndale, Newtonville, and others, in the communities of Newton, Waltham, and Watertown. Stops were also made at local high schools during soccer matches and Friday Night Football games, and on Saturdays at local youth soccer and football fields.

Coverage also included areas surrounding several nearby colleges and universities, such as Boston College, Brandeis University, Bentley University, Lasell University, and Middlesex Community College, whose faculty and staff are a highly desired part of the local customer base for the bank.

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