Newtown Savings Bank – Bi-Lingual Local Community Message
In advance of a community focused marketing campaign by its local branch staff and others in the organization, one of the out-of-home media Newtown Savings Bank deployed to create awareness throughout Bridgeport CT was a mobile digital billboard with its SWITCH TO THE POWER OF LOCAL message displayed in both English and Spanish.
The message was a simple yet clear reminder to the Bridgeport community that Newtown Savings Bank headquartered in nearby Newtown CT, is not a mega bank, or a super-regional financial institution, based in a far-off city or country.
