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Livingston Hills Nursing Home

Concerned about safe staffing and a potential loss of benefits as its members worked to negotiate a new contract with a local nursing home during the Covid-19 crisis, 1199SEIU decided to utilize a mobile billboard ad to amplify awareness of the situation throughout the greater Hudson NY community.

The multi-day ad campaign culminated with the billboard truck serving as a backdrop for a vigil which was attended by union members, local clergy and political leaders, as well as members of the media from nearby newspaper and TV outlets.

More campaigns for Labor Unions

More campaigns around Hudson Valley, NY