Now Hiring mobile billboard ad in Allentown PA

Empire Company

Competing for qualified employees in the high demand industrial and distribution sectors, the Empire Company utilized a mobile billboard truck to circulate throughout specific neighborhoods and zip codes in Allentown PA, and surrounding communities in the Lehigh Valley region, during its September 2020 employee recruiting ad campaign.

In addition to covering specific geographic locations, the truck’s hourly schedule was varied each day to optimize the ad’s exposure to passerby as they came off shift each afternoon at other employers, or shopped and dined along busy retail corridors.

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