Mobile billboard truck in Portland Maine advertising a NASCAR race

New Hampshire Motor Speedway

To promote its signature fall races, the NH Motor Speedway added a mobile billboard truck to its media plan.  The billboard truck was tasked with visiting events such as baseball games and country music festivals where large numbers of auto racing fans were likely to be found.

Campaign coverage also included geaographic areas such as Hampton Beach NH and Maine, where outdoor advertising options were not available on relatively short notice.

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