Lenny’s Shoes – Plattsburgh NY Grand Opening
To help promote its new store in Plattsburgh NY, Burlington VT based Lenny’s Shoes deployed a mobile billboard truck to operate throughout the Plattsburgh market. Plattsburgh is relatively close to Quebec, Canada. As such, the billboard truck also staged in Champlain NY near the I-87 border crossing with Canada Autoroute 5, to alert shoppers traveling into the U.S.
Logistics unique to this project, the most direct route from Burlington to Plattsburgh is across Lake Champlain on the Lake Champlain Ferry, where we joined logging trucks and others for the cruise.