Jewett City Savings Bank – Putnam CT Branch Opening
To help amplify awareness among retail consumers and businesses in Putnam CT, and throughout the surouding northeastern Connecticut region, that its new branch in Putnam had opened, Jewett City Savings Bank and its ad agency Sundin Associates chose a mobile billboard truck as a key out-of-home advertising medium.
Running for multiple days each week over several weeks, the billboard truck visited a variety of local retail and restaurant areas, parks, schools, and business zones at key times each day in order to optimize exposure of the ad’s message to the target audience.
