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Signs of Renewed Growth in Mobile Outdoor Advertising

September 1, 2009

Is that really the sound of advertisers opening their wallets after so many months of relative quiet?  In recent weeks, as witnessed both here in our office and in conversations with our competitors across the country, the phones have started ringing with increased frequency as media buyers ramp-up their media plans for the remainder of 2009, and start looking into 2010.

At the same time, our friends in the agency world report that their phones have also been ringing more often, as brands review their options for out-of-home advertising.