How A Mobile Ad Truck Supported A New Hampshire Community Bank’s Re-BrandingAugust 14, 2019
With limited traditional out-of-home advertising options available locally, Dover NH based Federal Savings Bank called-on Guerrilla Billboards to support its July 2019 re-branding to First Seacoast Bank.
Running a multi-week ad campaign, a large mobile billboard truck visited selected communities throughout the New Hampshire Seacoast Region where the bank has a number of branches. The truck made regular stops at the branches, thereby reinforcing public awareness of, and connection to, the bank’s new name, logo, and color scheme.
Utilizing the flexibility of a mobile billboard to move around the market at various times of the day, the advertising message was displayed in front of numerous customers and potential customers of the bank, as well as those of its competitors.
Local office and industrial parks, busy retail corridors, and vibrant downtown districts, such as Portsmouth NH, plus both AM and PM commuters, were among the key routes the billboard truck covered each day.
During the course of its run, the ad truck also visited busy Hampton Beach, Jenness State Beach, Rye Beach, and nearby communities in Maine.