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Summer-Fall 2007: Shining Like a Diamond

Our billboard trucks helped generate plenty of foot traffic for Shreve, Crump & Low in downtown Boston
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What started as a one-off promotion during Tax Free Weekend in August has resulted in a laser-focused campaign that is running through the 2007 holidays because of the foot traffic generated by our billboard trucks. The renowned Boston jeweler Shreve, Crump & Low has been running a variety of creative to support various weekend sales, on trucks that circulate only in nearby tourist and shopping areas. A great example of our mobile billboards in use where traditional billboards are unavailable!


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