Combining the flexibility of a mobile billboard truck to present a bold visual message when and where an audience is located, and the ease and ubiquity of cell phone text messaging, Guerrilla Billboards has launched an ad campaign in Boston to remind passerby to support the efforts of the American Red Cross.
Featuring a direct call to action and the iconic American Red Cross logo, the billboard truck reminds people that their financial donations, in this case $10 per text, help support the organization's earthquake relief efforts in Haiti. A great example of ambush advertising for a good cause.
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