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Mobile billboards are an eye-catching addition to outdoor media campaigns. Mobile billboard trucks can go where other billboards can't.
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Spring 2005: Lawson saps at SAP at new Boston Convention Center

Mobile advertising as guerrilla marketing: poaching your competitor's prospects.
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Here's a great example of guerrilla marketing: go to a tradeshow based around your competition's product, then parade around an advertisement touting yours. That's just what Lawson did at Sapphire 2005, a conference for users and value-added resellers of SAP enterprise management software. Our two trucks stuck together for the duration to ensure the point was not lost on conference attendees.


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