Service Employees International Union 1199-NE in Connecticut wanted to draw attention to the business practices of HealthBridge Management, with whom they had been negotiating a new contract for nearly a year. Two mobile billboard trucks ran a week-long campaign in Central Connecticut and Fairfield County, repeatedly visiting the areas around eight different nursing homes.
The objective of the mobile billboard campaign was to create awareness among residents in the local communities whose family and friends may be patients at the homes, that there have been billing issues. The trucks were part of an integrated campaign including a web site and various stories in local media.
Awareness and Activism
Food Courts Get Featured
Viewers Blown Away
Banking on Mobile Billboards
Maine Bank Gives Back
Not a Good Neighbor
Mobile Advertising Goes Hyper Local for Local Banks
Mobile Billboards + Mobile Phones = $$ for Red Cross Earthquake Relief in Haiti
Ovum Ups the Ante with Guerrilla Recruiting
Bedsores and Corporate Welfare
IBEW Protests Funding for Fat Cats
Guerrilla Marketing for Peace
Hop to Attention!
Nursing a Grievance
Rank and File Make Their Voices Heard
Mobile Billboards Aid Liquidation
Guerrilla Billboards teams up with printing partner Mammoth Media to go to bat for the Jimmy Fund in Boston.
The Village at Colony Place
Shining Like a Diamond
Bike Week Meets Truck Team
Wyeth's Guerrilla Hiring Campaign
A Grand Opening's Best Friend
Hard Sell for Hard Cider in Boston
Selling textbooks in New York, the midwest, and Florida
Lawson saps at SAP at new Boston Convention Center
Biogen Idec Covers All Sides