When a jeweler goes out of business, there's some valuable inventory that needs to be sold to pay off debts. The faster these liquidation and close-out sales go, the better, so in the case of Alpha Omega jewelers, a chain of 5 stores in and around Boston, it was worthwhile to attract potential customers with our mobile billboard trucks.
As the 10 week campaign progressed, the creative changed to reflect the deeper discounts, and our mobile billboard trucks moved from store to store, focusing on their respective trade areas. One key advantage of our billboard trucks was the ability to effectively target a much larger portion of each trade area, as opposed to sign walkers who were essentially limited to the sidewalks within a several block radius.
Awareness and Activism
Food Courts Get Featured
Viewers Blown Away
Banking on Mobile Billboards
Maine Bank Gives Back
Not a Good Neighbor
Mobile Advertising Goes Hyper Local for Local Banks
Mobile Billboards + Mobile Phones = $$ for Red Cross Earthquake Relief in Haiti
Ovum Ups the Ante with Guerrilla Recruiting
Bedsores and Corporate Welfare
IBEW Protests Funding for Fat Cats
Guerrilla Marketing for Peace
Hop to Attention!
Nursing a Grievance
Rank and File Make Their Voices Heard
Mobile Billboards Aid Liquidation
Guerrilla Billboards teams up with printing partner Mammoth Media to go to bat for the Jimmy Fund in Boston.
The Village at Colony Place
Shining Like a Diamond
Bike Week Meets Truck Team
Wyeth's Guerrilla Hiring Campaign
A Grand Opening's Best Friend
Hard Sell for Hard Cider in Boston
Selling textbooks in New York, the midwest, and Florida
Lawson saps at SAP at new Boston Convention Center
Biogen Idec Covers All Sides