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Fall 2008: Mobile Billboards Aid Liquidation

Alpha Omega Jewelers used our mobile billboard trucks to publicize their going out of business sale in the greater Boston, MA media market.
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When a jeweler goes out of business, there's some valuable inventory that needs to be sold to pay off debts. The faster these liquidation and close-out sales go, the better, so in the case of Alpha Omega jewelers, a chain of 5 stores in and around Boston, it was worthwhile to attract potential customers with our mobile billboard trucks.

As the 10 week campaign progressed, the creative changed to reflect the deeper discounts, and our mobile billboard trucks moved from store to store, focusing on their respective trade areas. One key advantage of our billboard trucks was the ability to effectively target a much larger portion of each trade area, as opposed to sign walkers who were essentially limited to the sidewalks within a several block radius.


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