Retail Sales, Experiential Marketing & Event Sponsorship Ideas for Mobile Billboards
You can stand out with custom special event marketing signs.
Here are some prime opportunities to get your message out using our mobile billboard trucks, possibly in conjunction with street teams or your own special events such as product sampling or giveaways. A mobile ad campaign can really help reinforce your message.
Special Event Marketing at Football Games and Fairs
 "Experiential marketing and event sponsorship ideas.")
Can you smell fall in the air? If you can, it means fall sports like football are on the way, along with other delights
like Boston's Head of the Charles Regatta, and New England's many fall fairs and craft shows. All of these events pack a lot
of people together, and are perfect opportunities to have your message seen by them on our mobile billboard trucks.
We have the flexibility and reach to deploy our mobile billboards in Maine, New Hampshire, Vermont, Massachusetts, Connecticut,
Rhode Island, upstate New York and the Hudson Valley, and beyond!
Product Launches
 "Mobile billboard trucks can help promote product launches and restaurant promotions.")
Are you responsible for launching a new product? Or opening a new restaurant, whether independent or franchise? Mobile billboard advertising can reach the demographic you're after, whether it's upscale (downtown cultural and financial areas), students (colleges and universities), or just about any other group you can think of.
Spectator Events
 "Outdoor advertising for a Harley-Davidson dealer at Bikeweek in Laconia, NH.")
Anytime you gather a lot of people together in a concentrated area, you'll find a great opportunity to get your message to you with our mobile billboard trucks. Examples
inlcude sporting events such as baseball and football games, auto racing events, and motocross. Another great example is the annual Bike Week in Laconia, NH, where our
billboard trucks can be found promoting nearby motorcycle dealers.
Labor Union Public Awareness and Organizing Campaigns
 "Union picketing in Boston, MA using our billboard truck.")
Labor unions often use our billboard trucks as part of their organizing efforts, or as part of a public awareness campaign about
a specific issue. They've even been seen at protests and in picket lines, as their large size helps draw viewer attention to the issue at hand.
Political and Public Interest Campaigns
 "Political and public interest campaign in Washington, DC, using mobile billboard advertising.")
There are many ideas about running political or public interest campaigns, but a common thread is certainly this: if people
haven't heard of you or about your issue, you've lost before you even started. That's where we come in: our mobile billboard
trucks provide the flexibility your political or public interest campaign needs to get your message out to
your targeted audiences.
Bankruptcy and Liquidation Sales
 "Mobile billboard advertising can help a liquidation sale go faster, like this one in Boston, MA")
In a tough economy, retail bankruptcies are inevitable; they're common enough even during the best of times. Once it's time to liquidate inventory,
you want the selloff to go as quickly as possible. Our mobile billboard trucks can help in this effort by constantly circulating where potential
bargain-hunters live and work, ensuring a steady stream of potential customers.
Employee Recruiting
 "Hire your next star employee by using a mobile billboard truck, such as this project that travelled from southern NH to Cambridge, MA")
Finding and retaining talented people is a continual challenge for businesses of any size - our mobile billboard trucks
can help you let people know you're hiring. Great places to use this kind of mobile advertising include rush hour
traffic, industry trade shows, and even parked in front of your competitor's locations!
Grand Openings
 "Celebrate your grand opening with outdoor mobile billboard advertising, like this client did in Boston, MA")
Guerrilla Mobile Billboards can help make retail grand openings a smashing success. By constantly circulating around where your potential
customers live and/or work both before and during your opening event, our mobile billboard trucks reinforce your new presence in the
community. Add street teams and brand ambassadors to make your guerrilla marketing campaign complete!
Corporate Event Sponsorships
 "Enhance your special event marketing with billboard trucks, as this campaign did in Andover, MA")
Even a little snow can't keep our Guerrilla Trucks away from our client's premier, high visibility position at the starting line
of the 2007 Feaster 5k Road Race. Harvard Pilgrim Health Care was a principal sponsor of the 20th annual edition of
this event and a frequent user of mobile advertising.
 "Billboard advertising on trucks is a great way to promote event sponsorships.")
Mobile billboard trucks are a great way to get in front of people
at all kinds of outdoor events. Often placing sponsor logos prominently can support and underwrite the mobile billboard costs. Shown in the photo is a campaign for the Fidelity
Investments Jumper Classic, held annually in South Hamilton, MA.
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