Posts Tagged ‘retail sales promotions’

Mobile Billboard Highlights Boston Jewelry Store’s Final Days

Wednesday, July 11th, 2012

Mobile Billboard Highlights Jewelry Store's Final Days

As they prepared to move their renowned jewelry store from Boylston Street to a new location on Boston’s famed Newbury Street, the owners of Shreve, Crump & Low chose a mobile billboard truck as their key out-of-home media element to advertise a clearance sale at the Boylston Street store.

Titled Moving Sale, with the sub-title Liquidating Inventory!, the billboard truck’s graphics mixed a strong call to action with eye catching high resolution photos of various jewelry items that shoppers could expect to find.  Running for several weeks, and taking advantage of its flexibility to circulate throughout the market at various times of the day, the mobile billboard targeted passerby in the Back Bay and other sections of Boston, as well as nearby Brookline and Newton.


Black Friday 2009 Retail Sales

Friday, September 25th, 2009

Black Friday, November 27th, is now only 9 weeks from today.

Get a jump on pumping up your Q4 sales, with a mobile billboard truck ad promotion.  Whether cruising around the trade areas of a select few stores, visiting numerous markets throughout the chain, or driving consumers to its website and Facebook Page, Guerrilla Mobile Billboards will help create the timely customer awareness that a progressive retailer demands.

Given the increasing fragmentation of radio, and its multitude of formats, a billboard truck will add a dynamic visual element supporting the call to action in your various radio spots.  By getting a jump on its competitors, a savvy retailer will capture more than its fair share of the consumers’ wallets early in the all important holiday sales season.