Posts Tagged ‘outdoor advertising’

Tax Season For Mobile Billboards

Tuesday, February 4th, 2014

H&R Block Buffalo Mobile Billboard With Street Team

With a relatively short window to get its message out, H&R Block recently utilized the flexibility of mobile billboard trucks from Guerrilla Billboards to support its regional and local marketing staff in the Northeast.  Featuring the call to action “We Find Money Others Miss”, the billboard trucks reminded onlookers that Tax Day, April 15th, would be here soon.

With multiple Guerrilla Billboards’ units supporting H&R Block’s Street Teams and Brand Ambassadors, the ad trucks visited numerous New England, New York, and Pennsylvania communities, ranging from Portland Maine and Boston, out through Albany, Syracuse and Rochester, to Buffalo and Pittsburgh.  With the ads’ bright, bold graphics, the billboards’ messages were clearly visible despite the sometimes inclement winter weather in Upstate New York.

 

Mobile Billboard Truck Presents Labor Union Message in Boston

Thursday, December 27th, 2012

 

Working on behalf of its client Local 103, IBEW, Guerrilla Mobile Billboards has launched the start of what is anticipated to be a year long mobile billboard ad campaign in the greater Boston area.  The campaign highlights the labor union’s concern that electricians employed by selected contractors in the region are not being paid “community standard” wages and benefits.

Taking advantage of the approximately 10′ high by 23′ wide billboard signs on each side of the truck, the union has developed a bold yet uncluttered graphic featuring its call to action and dedicated website, along with the logos from several social media sites where the union has presented details outlinning its concerns.

Optimizing the highly mobile nature of the billboard truck, Local 103, IBEW has developed a weekly  program that will have the truck regularly tour various neighborhoods and districts within the City of Boston, as well as through the suburbs surrounding Boston, ranging from South Shore cities and towns such as Quincy and Duxbury, out through selected Metro West communities, and continuing up the Route 128 corridor to the North Shore.  The billboard truck will also be on hand to support various rallies by Local 103, IBEW members as they seek to publicize their concerns within the communities where they live and work.

 

 

Mobile Billboard Talks For Boston Teachers

Saturday, June 23rd, 2012

Talk to Teachers

After months of contract negotiations, the Boston Teachers Union decided that a mobile billboard truck ad would be a big help in creating public awareness regarding its concerns, especially among parents of the city’s school age children. 

Titled Talk to Teachers, with creative graphics evoking the image of a classroom blackboard, the mobile billboard toured Boston’s various neighborhoods over the course of two weeks, culminating in its stop at a large rally staged by several hundred of the union’s members in front of the Boston School Department office in downtown Boston.

Overbilled in Connecticut

Friday, April 20th, 2012

Overbilled in CT

SEIU 1199-NE in Connecticut wanted to draw attention to the business practices of HealthBridge Management, with which the union had been trying to negotiate a new contract for nearly a year. As part of the union’s media plan, two mobile billboard trucks recently ran a week-long campaign in Central Connecticut and Fairfield County, repeatedly visiting the areas around eight different nursing homes in Newington, Cheshire, Milford, Southbury, Danbury, Westport and Stamford.

The primary objective of the mobile billboard campaign was to create awareness among residents in the local communities, whose family and friends are patients at the homes, that there have been billing issues. The billboard trucks were part of an integrated communications campaign including rallies by union members, stories in local newspapers, and a dedicated web site: http://healthbridgewatch.org

Help Wanted – Mobile Billboard Truck Recruiting in Boston & Stamford

Sunday, January 10th, 2010
A mobile billboard from Guerrilla Billboards visiting Datamonitor's competitor offices in Boston, MA

A mobile billboard from Guerrilla Billboards visiting Datamonitor's competitor offices in Boston, MA

 

When two business competitors merge, jobs at one or both companies are often cut.  However, occasionally another competitor is quick to spot the opportunity to add highly qualified staff, and the case of Guerrilla Mobile Billboards’ client, research firm Datamonitor Group, a mobile billboard truck cruising past its competitor’s offices in Boston’s Financial District and Stamford, CT  was a cost effective way to reach their target audience. 

During the mobile billboard truck’s first day out on the ad campaign, a passerby in downtown Boston photographed the truck and sent the shot to the well regarded blog Sage Circle where the truck’s visits to Boston and Stamford became part of the on-line discussion.

Niki Tsongas Revealed

Friday, November 20th, 2009
Citing its concern and disappointment with Congresswoman Niki Tsongas over her recent associations with the Massachusetts biotech industry, Local 103 IBEW has launched a mobile billboard truck ad campaign and has commissioned Guerrilla Billboards to present its message and create public awareness of the organization’s new website NikiTsongasRevealed

  

Local 103 IBEW Guerrilla Billboards Ad Campaign in Washington, DC

Local 103 IBEW Guerrilla Billboards Ad Campaign in Washington, DC

During the first phase of the campaign, the mobile billboard spent the week of November 16th in Washington, DC, where it repeatedly passed various Senate office buildings, historic monuments and other points of interest, as well as the K Street corridor – home base for many lobbyists.  During subsequent phases of the campaign, the mobile billboard truck is expected to visit the greater Boston area, and communities throughout the Congresswoman’s home district.

Help Wanted – Mobile Billboard Truck Advertising

Thursday, October 8th, 2009
Partners Home Care mobile billboard truck visiting Quincy Medical Center

Partners Home Care mobile billboard truck visiting Quincy Medical Center

A bright spot amid the disappointment over the thousands of jobs that have been lost in Massachusetts, Partners Home Care needs more Rehab Therapists.  To effectively reach its target audience, the organization has included a mobile billboard truck from Guerrilla Billboards in its media mix.

While supporting messages from Partners’ radio and print ads, the truck was also tasked with visiting the neighborhoods around numerous competitors’ hospitals, nursing homes and rehabilitation facilities in the greater Boston area, in order to closely target its coveted professionals, highly skilled Rehab Therapists.

Black Friday 2009 Retail Sales

Friday, September 25th, 2009

Black Friday, November 27th, is now only 9 weeks from today.

Get a jump on pumping up your Q4 sales, with a mobile billboard truck ad promotion.  Whether cruising around the trade areas of a select few stores, visiting numerous markets throughout the chain, or driving consumers to its website and Facebook Page, Guerrilla Mobile Billboards will help create the timely customer awareness that a progressive retailer demands.

Given the increasing fragmentation of radio, and its multitude of formats, a billboard truck will add a dynamic visual element supporting the call to action in your various radio spots.  By getting a jump on its competitors, a savvy retailer will capture more than its fair share of the consumers’ wallets early in the all important holiday sales season.

Can You See My Ad?

Saturday, September 5th, 2009

The case of the disappearing billboard ad.

I recently spotted this local billboard, in at best a 3rd rate location, nearly obscured by brush: 

Can you see my ad now?

After looping back and determining the identity of the advertiser, I remembered that we had recently attempted to pitch the firm, a local car dealer, with the attached mock-up (see photo #3) of a prospective ad showing one of our mobile billboard trucks in downtown Boston.  We suggested that this was one of the many high visibility spots around Eastern Massachusetts and Southern New Hampshire that our mobile billboard trucks could visit on his behalf.  Unfortunately, the dealer’s representative felt otherwise.  

In the current economic climate, I would certainly want my media buyer finding the highest visibility billboard spots possible.  Mobile billboards can absolutely achieve that critical requirement.

Signs of Renewed Growth in Mobile Outdoor Advertising

Tuesday, September 1st, 2009

Is that really the sound of advertisers opening their wallets after so many months of relative quiet?  In recent weeks, as witnessed both here in our office and in conversations with our competitors across the country, the phones have started ringing with increased frequency as media buyers ramp-up their media plans for the remainder of 2009, and start looking into 2010.

At the same time, our friends in the agency world report that their phones have also been ringing more often, as brands review their options for out-of-home advertising.