Posts Tagged ‘outdoor advertising’
Sunday, January 10th, 2010
A mobile billboard from Guerrilla Billboards visiting Datamonitor's competitor offices in Boston, MA
When two business competitors merge, jobs at one or both companies are often cut. However, occasionally another competitor is quick to spot the opportunity to add highly qualified staff, and the case of Guerrilla Mobile Billboards’ client, research firm Datamonitor Group, a mobile billboard truck cruising past its competitor’s offices in Boston’s Financial District and Stamford, CT was a cost effective way to reach their target audience.
During the mobile billboard truck’s first day out on the ad campaign, a passerby in downtown Boston photographed the truck and sent the shot to the well regarded blog Sage Circle where the truck’s visits to Boston and Stamford became part of the on-line discussion.
Tags: Ambush Advertising, Ambush Marketing, billboard trucks, Boston jobs, Employee Recruiting, guerrilla advertising, Help Wanted Ads, Massachusetts jobs, mobile billboard trucks, mobile billboards, mobile outdoor advertising, outdoor advertising, Recruiting Ads
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Friday, November 20th, 2009
Citing its concern and disappointment with
Congresswoman Niki Tsongas over her recent associations with the Massachusetts biotech industry,
Local 103 IBEW has launched a mobile billboard truck ad campaign and has commissioned
Guerrilla Billboards to present its message and create public awareness of the organization’s new website
NikiTsongasRevealed
Local 103 IBEW Guerrilla Billboards Ad Campaign in Washington, DC
During the first phase of the campaign, the mobile billboard spent the week of November 16th in Washington, DC, where it repeatedly passed various Senate office buildings, historic monuments and other points of interest, as well as the K Street corridor – home base for many lobbyists. During subsequent phases of the campaign, the mobile billboard truck is expected to visit the greater Boston area, and communities throughout the Congresswoman’s home district.
Tags: advertising, Ambush Advertising, Ambush Marketing, billboard trucks, Congresswoman Niki Tsongas, guerrilla advertising, Local 103 IBEW, mobile billboard trucks, mobile billboards, mobile outdoor advertising, Niki Tsongas, NikiTsongasRevealed.com, outdoor advertising
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Thursday, October 8th, 2009
Partners Home Care mobile billboard truck visiting Quincy Medical Center
A bright spot amid the disappointment over the thousands of jobs that have been lost in Massachusetts, Partners Home Care needs more Rehab Therapists. To effectively reach its target audience, the organization has included a mobile billboard truck from Guerrilla Billboards in its media mix.
While supporting messages from Partners’ radio and print ads, the truck was also tasked with visiting the neighborhoods around numerous competitors’ hospitals, nursing homes and rehabilitation facilities in the greater Boston area, in order to closely target its coveted professionals, highly skilled Rehab Therapists.
Tags: advertising, Ambush Advertising, Ambush Marketing, billboard trucks, Boston jobs, Employee Recruiting, guerrilla advertising, guerrilla marketing, Health Care Employees, Help Wanted Ads, Massachusetts jobs, mobile billboard trucks, mobile billboards, mobile outdoor advertising, mobile outdoor marketing, outdoor advertising, Partners Home Care
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Friday, September 25th, 2009
Black Friday, November 27th, is now only 9 weeks from today.
Get a jump on pumping up your Q4 sales, with a mobile billboard truck ad promotion. Whether cruising around the trade areas of a select few stores, visiting numerous markets throughout the chain, or driving consumers to its website and Facebook Page, Guerrilla Mobile Billboards will help create the timely customer awareness that a progressive retailer demands.
Given the increasing fragmentation of radio, and its multitude of formats, a billboard truck will add a dynamic visual element supporting the call to action in your various radio spots. By getting a jump on its competitors, a savvy retailer will capture more than its fair share of the consumers’ wallets early in the all important holiday sales season.
Tags: advertising, billboard trucks, billboards, Black Friday 2009, Facebook Pages, holiday retail sales, mobile billboard trucks, mobile billboards, mobile outdoor advertising, outdoor advertising, retail sales promotions, web shopping
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Saturday, September 5th, 2009
The case of the disappearing billboard ad.
I recently spotted this local billboard, in at best a 3rd rate location, nearly obscured by brush:
Can you see my ad now?
After looping back and determining the identity of the advertiser, I remembered that we had recently attempted to pitch the firm, a local car dealer, with the attached mock-up (see photo #3) of a prospective ad showing one of our mobile billboard trucks in downtown Boston. We suggested that this was one of the many high visibility spots around Eastern Massachusetts and Southern New Hampshire that our mobile billboard trucks could visit on his behalf. Unfortunately, the dealer’s representative felt otherwise.
In the current economic climate, I would certainly want my media buyer finding the highest visibility billboard spots possible. Mobile billboards can absolutely achieve that critical requirement.
Tags: advertising, billboard trucks, billboards, mobile billboard trucks, mobile billboards, mobile outdoor advertising, mobile outdoor marketing, outdoor advertising
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Tuesday, September 1st, 2009
Is that really the sound of advertisers opening their wallets after so many months of relative quiet? In recent weeks, as witnessed both here in our office and in conversations with our competitors across the country, the phones have started ringing with increased frequency as media buyers ramp-up their media plans for the remainder of 2009, and start looking into 2010.
At the same time, our friends in the agency world report that their phones have also been ringing more often, as brands review their options for out-of-home advertising.
Tags: experiential marketing, mobile billboard trucks, mobile billboards, outdoor advertising
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Wednesday, July 15th, 2009
Topsfield, MA
Guerrilla Billboards announces the launch of its blog, effective today. Focusing on a discussion of best practices in the use of mobile billboard trucks and other mobile advertising vehicles, the blog will be soliciting input from a variety of seasoned professionals within the out-of-home and experiential marketing communities.
Tags: experiential marketing, mobile billboard trucks, mobile billboards, outdoor advertising
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