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out-of-home advertising – Guerrilla Mobile Billboards http://www.guerrillabillboards.com/blog A Primer for Effective Mobile Billboard Advertising and Marketing Fri, 18 May 2018 12:13:39 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 Local Community Bank’s Mobile Billboard Ads http://www.guerrillabillboards.com/blog/local-community-banks-mobile-billboard-ads/ Mon, 17 Feb 2014 18:25:03 +0000 http://www.guerrillabillboards.com/blog/?p=488 Massachusetts community bank's mobile billboard ad strategy.

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MutualOne Bank Local Businesses Massachusetts Mobile Billboard Ad

 

With its branch footprint located in Boston’s adjacent MetroWest suburbs of Framingham and Natick, MutualOne Bank and its ad agency determined that a combination of several out-of-home media, including mobile billboard trucks and transit, would be an efficient and effective strategy to reach its local market’s target audiences.

Simultaneously featuring two different ads on the billboard truck, one highlighting its free retail checking product and the other its support for local businesses, both ads were also displayed in other out-of-home formats, including at nearby commuter rail stations, thereby extending each ad’s reach.  During the course of the multi-month ad campaign, the bank’s advertising agency instructed Guerrilla Mobile Billboards to have the ad truck regularly visit various community events including farmer’s markets, craft fairs, and high school football games.  When not needed at special events, the mobile ad truck was deployed to operate along local travel routes during the morning and evening commutes, with a mid-day focus on the key retail and restaurant corridors of Routes 9 & 30.

MutualOne Bank Free Checking Massachusetts Mobile Ad

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