Posts Tagged ‘Local 103 IBEW’

Mobile Billboard Truck Presents Labor Union Message in Boston

Thursday, December 27th, 2012

Working on behalf of its client Local 103, IBEW, Guerrilla Mobile Billboards has launched the start of what is anticipated to be a year long mobile billboard ad campaign in the greater Boston area.  The campaign highlights the labor union’s concern that electricians employed by selected contractors in the region are not being paid “community standard” wages and benefits.

Taking advantage of the approximately 10′ high by 23′ wide billboard signs on each side of the truck, the union has developed a bold yet uncluttered graphic featuring its call to action and dedicated website, along with the logos from several social media sites where the union has presented details outlinning its concerns.

Optimizing the highly mobile nature of the billboard truck, Local 103, IBEW has developed a weekly  program that will have the truck regularly tour various neighborhoods and districts within the City of Boston, as well as through the suburbs surrounding Boston, ranging from South Shore cities and towns such as Quincy and Duxbury, out through selected Metro West communities, and continuing up the Route 128 corridor to the North Shore.  The billboard truck will also be on hand to support various rallies by Local 103, IBEW members as they seek to publicize their concerns within the communities where they live and work.



Niki Tsongas Revealed

Friday, November 20th, 2009
Citing its concern and disappointment with Congresswoman Niki Tsongas over her recent associations with the Massachusetts biotech industry, Local 103 IBEW has launched a mobile billboard truck ad campaign and has commissioned Guerrilla Billboards to present its message and create public awareness of the organization’s new website NikiTsongasRevealed
Local 103 IBEW Guerrilla Billboards Ad Campaign in Washington, DC

Local 103 IBEW Guerrilla Billboards Ad Campaign in Washington, DC

During the first phase of the campaign, the mobile billboard spent the week of November 16th in Washington, DC, where it repeatedly passed various Senate office buildings, historic monuments and other points of interest, as well as the K Street corridor – home base for many lobbyists.  During subsequent phases of the campaign, the mobile billboard truck is expected to visit the greater Boston area, and communities throughout the Congresswoman’s home district.