Posts Tagged ‘Health Care Employees’

Employee Recruiting With Mobile Billboards

Wednesday, August 10th, 2016

Whether for temporary seasonal staffing or permanent hires, mobile billboard trucks are a highly effective way to get the word out that your company is Now Hiring.

 

Guerrilla Mobile Billboards has been repeatedly tasked with managing advertising campaigns highlighting employment opportunities in a wide variety of businesses, including warehouse-distribution facilities, R&D sites, customer support call centers, and hospitals.

Ohio mobile billboard for warehouse pickers, shipping, receiving, and photo assistant jobs

Temporary-Seasonal Staffing Ad

 

Recent coverage areas have ranged from rural communities in eastern Ohio, to Washington DC’s convention center, to New York’s Hudson Valley region, to suburban Boston.

As they cruise local markets, the two large signs on a billboard truck cut through the static and create instant awareness, vibrantly illustrating our clients’ job opportunities, and encouraging passerby to reach out and join their brands.

Given today’s widespread use of mobile devices, the billboard truck can immediately push prospective employees to your website, or a social media channel, to learn more.

Being “mobile” also means flexible. Mobile billboards can be scheduled and routed through selected markets at optimum times of the day, and days of the week, to effectively reach your target audience. Examples include: commuter traffic corridors Monday through Friday; retail, restaurant, and athletic stadium hot spots; as well as beaches, parks, and other recreation venues; and of course, colleges and universities.

 

University students job recuiting ad

Harvard Square – Cambridge MA

 

Conventions and trade shows are another great venue at which to promote your organization’s job openings, given the concentration of qualified candidates within a specific industry.

Physician recruiting

Physician Recruiting at Washington DC Medical Convention

 

Overbilled in Connecticut

Friday, April 20th, 2012

Overbilled in CT

SEIU 1199-NE in Connecticut wanted to draw attention to the business practices of HealthBridge Management, with which the union had been trying to negotiate a new contract for nearly a year. As part of the union’s media plan, two mobile billboard trucks recently ran a week-long campaign in Central Connecticut and Fairfield County, repeatedly visiting the areas around eight different nursing homes in Newington, Cheshire, Milford, Southbury, Danbury, Westport and Stamford.

The primary objective of the mobile billboard campaign was to create awareness among residents in the local communities, whose family and friends are patients at the homes, that there have been billing issues. The billboard trucks were part of an integrated communications campaign including rallies by union members, stories in local newspapers, and a dedicated web site: http://healthbridgewatch.org

The Home Care Crisis and Your Tax Dollars

Friday, November 20th, 2009

During the recent annual conference of the New York Association of Health Care Providers in Albany, 1199 SEIU sent a Guerrilla Billboards mobile billboard truck to highlight the organization’s recently launched public awareness campaign.  Despite the billions of taxpayer dollars spent annually, large sums are reportedly wasted due to inefficiencies, which results in sub-par patient care.

 

HomeCareCrisis.org  New York State Awareness Initiative

HomeCareCrisis.org New York State Awareness Initiative

During the course of the campaign, the billboard truck looped around downtown Albany, past the hotel where the conference was being held, as well as the nearby state office buildings.  The billboard truck also supported the efforts of 1199SEIU staffers who were on location to help promote the informational website HomeCareCrisis

Help Wanted – Mobile Billboard Truck Advertising

Thursday, October 8th, 2009
Partners Home Care mobile billboard truck visiting Quincy Medical Center

Partners Home Care mobile billboard truck visiting Quincy Medical Center

A bright spot amid the disappointment over the thousands of jobs that have been lost in Massachusetts, Partners Home Care needs more Rehab Therapists.  To effectively reach its target audience, the organization has included a mobile billboard truck from Guerrilla Billboards in its media mix.

While supporting messages from Partners’ radio and print ads, the truck was also tasked with visiting the neighborhoods around numerous competitors’ hospitals, nursing homes and rehabilitation facilities in the greater Boston area, in order to closely target its coveted professionals, highly skilled Rehab Therapists.