Posts Tagged ‘guerrilla marketing’

Mobile Billboard Promotes Grand Opening and Free Subs for 1 Year

Wednesday, June 4th, 2014

 

Mobile Billboard Promotes Free Subs in Connecticut

Relying on the hyper local advertising capabilities of a mobile billboard ad from Guerrilla Mobile Billboards, restaurant chain DiBella’s Old Fashioned Submarines recently promoted the Grand Opening of its Wallingford CT unit.  Included in the billboard truck’s varied ad copy was a call to action highlighting the chain’s always highly anticipated offer to the first 30 customers in line on the morning of a Grand OpeningFree Subs For A Year!   

Shown above are a selection of the lucky 30 – some who reportedly traveled to Connecticut from as far away as Upstate New York for the chance to win.

Employing day-part scheduling, the mobile billboard truck was routed to circulate throughout the primary trade area surrounding the Wallingford restaurant.  It created widespread customer awareness from late morning through the mid-day lunch hour and afternoon, and on into the early evening, traveling through local business parks, past high schools, and along the busy Route 5 retail corridor in Meriden, Cheshire, and North Haven.

 

Tax Season For Mobile Billboards

Tuesday, February 4th, 2014

H&R Block Buffalo Mobile Billboard With Street Team

With a relatively short window to get its message out, H&R Block recently utilized the flexibility of mobile billboard trucks from Guerrilla Billboards to support its regional and local marketing staff in the Northeast.  Featuring the call to action “We Find Money Others Miss”, the billboard trucks reminded onlookers that Tax Day, April 15th, would be here soon.

With multiple Guerrilla Billboards’ units supporting H&R Block’s Street Teams and Brand Ambassadors, the ad trucks visited numerous New England, New York, and Pennsylvania communities, ranging from Portland Maine and Boston, out through Albany, Syracuse and Rochester, to Buffalo and Pittsburgh.  With the ads’ bright, bold graphics, the billboards’ messages were clearly visible despite the sometimes inclement winter weather in Upstate New York.

 

Mobile Billboard Truck Presents Labor Union Message in Boston

Thursday, December 27th, 2012

 

Working on behalf of its client Local 103, IBEW, Guerrilla Mobile Billboards has launched the start of what is anticipated to be a year long mobile billboard ad campaign in the greater Boston area.  The campaign highlights the labor union’s concern that electricians employed by selected contractors in the region are not being paid “community standard” wages and benefits.

Taking advantage of the approximately 10′ high by 23′ wide billboard signs on each side of the truck, the union has developed a bold yet uncluttered graphic featuring its call to action and dedicated website, along with the logos from several social media sites where the union has presented details outlinning its concerns.

Optimizing the highly mobile nature of the billboard truck, Local 103, IBEW has developed a weekly  program that will have the truck regularly tour various neighborhoods and districts within the City of Boston, as well as through the suburbs surrounding Boston, ranging from South Shore cities and towns such as Quincy and Duxbury, out through selected Metro West communities, and continuing up the Route 128 corridor to the North Shore.  The billboard truck will also be on hand to support various rallies by Local 103, IBEW members as they seek to publicize their concerns within the communities where they live and work.

 

 

Billboard Truck Promotes Playoff Time in Boston

Sunday, September 30th, 2012

 

Billboard Truck Promotes Playoff Time in Boston

While Boston’s favorite baseball team did not make the playoffs this season, Guerrilla Mobile Billboards was busy in August and September promoting the NASCAR Chase for the Sprint Cup Playoffs for client New Hampshire Motor Speedway, in advance of the track’s very popular September 23rd race.

Touring the greater Boston area and visiting crowds outside Fenway Park and Gillette Stadium before major sports and music events, as well as Cape Cod and busy Hampton Beach along the New Hampshire seacoast, the mobile billboard truck reminded onlookers that there were still tickets available for what was expected to be a very exciting race.

 

 

Mobile Billboard Ads Highlight Hospital’s New Facilities

Sunday, July 1st, 2012

 

Mobile billboard highlights new orthopedics center at Williamsport PA hospital.

 

Mobile billboard alerts region’s residents to new facility at Williamsport hospital.

When Williamsport PA based Susquehanna Health decided to start publicizing the upcoming Grand Openings of two new healthcare facilities on its main campus, its media choices included a mobile billboard truck featuring different ads on each side.  One ad highlighted the hospital’s soon to open comprehensive orthopedics center, with the other highlighting the hospital’s new Susquehanna Tower.

Running different routes and shifts each day throughout the many communities the hospital serves in the region, the billboard truck’s mobility and flexibility allowed the hospital to efficiently day-part its ad campaign, variously targeting its prospective patients at shopping centers, local colleges and universities, regional employers, as well as other hospitals and healthcare facilities.

Guerrilla Marketing in Boston

Friday, April 2nd, 2010
Mobile billboard near the Finish Line of the 2008 Boston Marathon course.

Mobile billboard near the Finish Line of the 2008 Boston Marathon course.

A great article in today’s Boston Globe highlighting efforts by New Balance to promote its products to the many runners expected in the Boston area over the next few weeks:

New Balance – Picking up its pace

Call it Guerrilla Marketing, Ambush Advertising, it sounds like the New Balance marketing team will be doing a great job of welcoming runners and spectators to Boston, while highlighting its brand among runners, and those of us who wish we could.

Mobile Billboards + Mobile Phones = $$ for Red Cross Earthquake Relief in Haiti

Wednesday, January 20th, 2010
One of the mobile billboards from Guerrilla Billboards touring Boston in support of the Text Haiti to 90999 American Red Cross fundraising campaign.

One of the mobile billboards from Guerrilla Billboards touring Boston in support of the Text Haiti to 90999 American Red Cross fundraising campaign.

Combining the flexibility of a mobile billboard truck to present a bold visual message when and where an audience is located, and the incredibly simple and easy to execute text messaging feature of cell phones, Guerrilla Billboards has launched an ad campaign in Boston to remind passerby to support the efforts of the American Red Cross. 

Featuring the call to action Text HAITI to 90999 and the iconic American Red Cross logo, the billboard truck is reminding people that their financial donations, in this case $10 per text, are needed to help support the organization’s herculean earthquake relief efforts in Haiti.

Help Wanted – Mobile Billboard Truck Advertising

Thursday, October 8th, 2009
Partners Home Care mobile billboard truck visiting Quincy Medical Center

Partners Home Care mobile billboard truck visiting Quincy Medical Center

A bright spot amid the disappointment over the thousands of jobs that have been lost in Massachusetts, Partners Home Care needs more Rehab Therapists.  To effectively reach its target audience, the organization has included a mobile billboard truck from Guerrilla Billboards in its media mix.

While supporting messages from Partners’ radio and print ads, the truck was also tasked with visiting the neighborhoods around numerous competitors’ hospitals, nursing homes and rehabilitation facilities in the greater Boston area, in order to closely target its coveted professionals, highly skilled Rehab Therapists.