Posts Tagged ‘guerrilla marketing’

Guerrilla Marketing in Boston

Friday, April 2nd, 2010
Mobile billboard near the Finish Line of the 2008 Boston Marathon course.

Mobile billboard near the Finish Line of the 2008 Boston Marathon course.

A great article in today’s Boston Globe highlighting efforts by New Balance to promote its products to the many runners expected in the Boston area over the next few weeks:

New Balance – Picking up its pace

Call it Guerrilla Marketing, Ambush Advertising, it sounds like the New Balance marketing team will be doing a great job of welcoming runners and spectators to Boston, while highlighting its brand among runners, and those of us who wish we could.

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Mobile Billboards + Mobile Phones = $$ for Red Cross Earthquake Relief in Haiti

Wednesday, January 20th, 2010
One of the mobile billboards from Guerrilla Billboards touring Boston in support of the Text Haiti to 90999 American Red Cross fundraising campaign.

One of the mobile billboards from Guerrilla Billboards touring Boston in support of the Text Haiti to 90999 American Red Cross fundraising campaign.

Combining the flexibility of a mobile billboard truck to present a bold visual message when and where an audience is located, and the incredibly simple and easy to execute text messaging feature of cell phones, Guerrilla Billboards has launched an ad campaign in Boston to remind passerby to support the efforts of the American Red Cross. 

Featuring the call to action Text HAITI to 90999 and the iconic American Red Cross logo, the billboard truck is reminding people that their financial donations, in this case $10 per text, are needed to help support the organization’s herculean earthquake relief efforts in Haiti.

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Help Wanted – Mobile Billboard Truck Advertising

Thursday, October 8th, 2009
Partners Home Care mobile billboard truck visiting Quincy Medical Center

Partners Home Care mobile billboard truck visiting Quincy Medical Center

A bright spot amid the disappointment over the thousands of jobs that have been lost in Massachusetts, Partners Home Care needs more Rehab Therapists.  To effectively reach its target audience, the organization has included a mobile billboard truck from Guerrilla Billboards in its media mix.

While supporting messages from Partners’ radio and print ads, the truck was also tasked with visiting the neighborhoods around numerous competitors’ hospitals, nursing homes and rehabilitation facilities in the greater Boston area, in order to closely target its coveted professionals, highly skilled Rehab Therapists.

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