Posts Tagged ‘guerrilla advertising’

Mobile Billboard Promotes Grand Opening and Free Subs for 1 Year

Wednesday, June 4th, 2014


Mobile Billboard Promotes Free Subs in Connecticut

Relying on the hyper local advertising capabilities of a mobile billboard ad from Guerrilla Mobile Billboards, restaurant chain DiBella’s Old Fashioned Submarines recently promoted the Grand Opening of its Wallingford CT unit.  Included in the billboard truck’s varied ad copy was a call to action highlighting the chain’s always highly anticipated offer to the first 30 customers in line on the morning of a Grand OpeningFree Subs For A Year!   

Shown above are a selection of the lucky 30 – some who reportedly traveled to Connecticut from as far away as Upstate New York for the chance to win.

Employing day-part scheduling, the mobile billboard truck was routed to circulate throughout the primary trade area surrounding the Wallingford restaurant.  It created widespread customer awareness from late morning through the mid-day lunch hour and afternoon, and on into the early evening, traveling through local business parks, past high schools, and along the busy Route 5 retail corridor in Meriden, Cheshire, and North Haven.


Tax Season For Mobile Billboards

Tuesday, February 4th, 2014

H&R Block Buffalo Mobile Billboard With Street Team

With a relatively short window to get its message out, H&R Block recently utilized the flexibility of mobile billboard trucks from Guerrilla Billboards to support its regional and local marketing staff in the Northeast.  Featuring the call to action “We Find Money Others Miss”, the billboard trucks reminded onlookers that Tax Day, April 15th, would be here soon.

With multiple Guerrilla Billboards’ units supporting H&R Block’s Street Teams and Brand Ambassadors, the ad trucks visited numerous New England, New York, and Pennsylvania communities, ranging from Portland Maine and Boston, out through Albany, Syracuse and Rochester, to Buffalo and Pittsburgh.  With the ads’ bright, bold graphics, the billboards’ messages were clearly visible despite the sometimes inclement winter weather in Upstate New York.


GOTV – U.S. Senate Race Mobile Billboard

Wednesday, June 26th, 2013


Get Out the Vote Mobile Billboard in Massachsuetts


Seasoned politicians know that to win, you need to GOTV – Get Out the Vote – on Election Day.

To highlight its “Women for Markey” message in the days leading up to the Special Election for U.S. Senate on June 25th, The Markey Committee relied on a billboard truck from Guerrilla Mobile Billboards to prominently highlight the candidate’s message.  Traveling through various communities in Massachusetts, the billboard truck served as a temporary stage and backdrop at each stop where supporters rallied and spoke on the candidate’s behalf.

Guerrilla Mobile Billboards congratulates its client on his Election Day win.Women for Markey Mobile Billboard Boston MA

Mobile Billboard Truck Presents Labor Union Message in Boston

Thursday, December 27th, 2012

Working on behalf of its client Local 103, IBEW, Guerrilla Mobile Billboards has launched the start of what is anticipated to be a year long mobile billboard ad campaign in the greater Boston area.  The campaign highlights the labor union’s concern that electricians employed by selected contractors in the region are not being paid “community standard” wages and benefits.

Taking advantage of the approximately 10′ high by 23′ wide billboard signs on each side of the truck, the union has developed a bold yet uncluttered graphic featuring its call to action and dedicated website, along with the logos from several social media sites where the union has presented details outlinning its concerns.

Optimizing the highly mobile nature of the billboard truck, Local 103, IBEW has developed a weekly  program that will have the truck regularly tour various neighborhoods and districts within the City of Boston, as well as through the suburbs surrounding Boston, ranging from South Shore cities and towns such as Quincy and Duxbury, out through selected Metro West communities, and continuing up the Route 128 corridor to the North Shore.  The billboard truck will also be on hand to support various rallies by Local 103, IBEW members as they seek to publicize their concerns within the communities where they live and work.



Mobile Billboard Highlights Boston Jewelry Store’s Final Days

Wednesday, July 11th, 2012

Mobile Billboard Highlights Jewelry Store's Final Days

As they prepared to move their renowned jewelry store from Boylston Street to a new location on Boston’s famed Newbury Street, the owners of Shreve, Crump & Low chose a mobile billboard truck as their key out-of-home media element to advertise a clearance sale at the Boylston Street store.

Titled Moving Sale, with the sub-title Liquidating Inventory!, the billboard truck’s graphics mixed a strong call to action with eye catching high resolution photos of various jewelry items that shoppers could expect to find.  Running for several weeks, and taking advantage of its flexibility to circulate throughout the market at various times of the day, the mobile billboard targeted passerby in the Back Bay and other sections of Boston, as well as nearby Brookline and Newton.


Mobile Billboard Ads Highlight Hospital’s New Facilities

Sunday, July 1st, 2012


Mobile billboard highlights new orthopedics center at Williamsport PA hospital.

When Williamsport PA based Susquehanna Health decided to start publicizing the upcoming Grand Openings of two new healthcare facilities on its main campus, its media choices included a mobile billboard truck featuring different ads on each side.  One ad highlighted the hospital’s soon to open comprehensive orthopedics center, with the other highlighting the hospital’s new Susquehanna Tower.

Running different routes and shifts each day throughout the many communities the hospital serves in the region, the billboard truck’s mobility and flexibility allowed the hospital to efficiently day-part its ad campaign, variously targeting its prospective patients at shopping centers, local colleges and universities, regional employers, as well as other hospitals and healthcare facilities.

Mobile billboard alerts region’s residents to new facility at Williamsport hospital.

Overbilled in Connecticut

Friday, April 20th, 2012

Overbilled in CT

SEIU 1199-NE in Connecticut wanted to draw attention to the business practices of HealthBridge Management, with which the union had been trying to negotiate a new contract for nearly a year. As part of the union’s media plan, two mobile billboard trucks recently ran a week-long campaign in Central Connecticut and Fairfield County, repeatedly visiting the areas around eight different nursing homes in Newington, Cheshire, Milford, Southbury, Danbury, Westport and Stamford.

The primary objective of the mobile billboard campaign was to create awareness among residents in the local communities, whose family and friends are patients at the homes, that there have been billing issues. The billboard trucks were part of an integrated communications campaign including rallies by union members, stories in local newspapers, and a dedicated web site:

Guerrilla Marketing in Boston

Friday, April 2nd, 2010
Mobile billboard near the Finish Line of the 2008 Boston Marathon course.

Mobile billboard near the Finish Line of the 2008 Boston Marathon course.

A great article in today’s Boston Globe highlighting efforts by New Balance to promote its products to the many runners expected in the Boston area over the next few weeks:

New Balance – Picking up its pace

Call it Guerrilla Marketing, Ambush Advertising, it sounds like the New Balance marketing team will be doing a great job of welcoming runners and spectators to Boston, while highlighting its brand among runners, and those of us who wish we could.

Mobile Billboards + Mobile Phones = $$ for Red Cross Earthquake Relief in Haiti

Wednesday, January 20th, 2010
One of the mobile billboards from Guerrilla Billboards touring Boston in support of the Text Haiti to 90999 American Red Cross fundraising campaign.

One of the mobile billboards from Guerrilla Billboards touring Boston in support of the Text Haiti to 90999 American Red Cross fundraising campaign.

Combining the flexibility of a mobile billboard truck to present a bold visual message when and where an audience is located, and the incredibly simple and easy to execute text messaging feature of cell phones, Guerrilla Billboards has launched an ad campaign in Boston to remind passerby to support the efforts of the American Red Cross.

Featuring the call to action Text HAITI to 90999 and the iconic American Red Cross logo, the billboard truck is reminding people that their financial donations, in this case $10 per text, are needed to help support the organization’s herculean earthquake relief efforts in Haiti.

Help Wanted – Mobile Billboard Truck Recruiting in Boston & Stamford

Sunday, January 10th, 2010
A mobile billboard from Guerrilla Billboards visiting Datamonitor's competitor offices in Boston, MA

A mobile billboard from Guerrilla Billboards visiting Datamonitor’s competitor offices in Boston, MA

When two business competitors merge, jobs at one or both companies are often cut.  However, occasionally another competitor is quick to spot the opportunity to add highly qualified staff, and the case of Guerrilla Mobile Billboards’ client, research firm Datamonitor Group, a mobile billboard truck cruising past its competitor’s offices in Boston’s Financial District and Stamford, CT  was a cost effective way to reach their target audience.

During the mobile billboard truck’s first day out on the ad campaign, a passerby in downtown Boston photographed the truck and sent the shot to the well regarded blog Sage Circle where the truck’s visits to Boston and Stamford became part of the on-line discussion.