Relying on the hyper local advertising capabilities of a mobile billboard ad from Guerrilla Mobile Billboards, restaurant chain DiBella’s Old Fashioned Submarines recently promoted the Grand Opening of its Wallingford CT unit. Included in the billboard truck’s varied ad copy was a call to action highlighting the chain’s always highly anticipated offer to the first 30 customers in line on the morning of a Grand Opening: Free Subs For A Year!
Shown above are a selection of the lucky 30 – some who reportedly traveled to Connecticut from as far away as Upstate New York for the chance to win.
Employing day-part scheduling, the mobile billboard truck was routed to circulate throughout the primary trade area surrounding the Wallingford restaurant. It created widespread customer awareness from late morning through the mid-day lunch hour and afternoon, and on into the early evening, traveling through local business parks, past high schools, and along the busy Route 5 retail corridor in Meriden, Cheshire, and North Haven.