Posts Tagged ‘experiential marketing’

Tax Season For Mobile Billboards

Tuesday, February 4th, 2014

H&R Block Buffalo Mobile Billboard With Street Team

With a relatively short window to get its message out, H&R Block recently utilized the flexibility of mobile billboard trucks from Guerrilla Billboards to support its regional and local marketing staff in the Northeast.  Featuring the call to action “We Find Money Others Miss”, the billboard trucks reminded onlookers that Tax Day, April 15th, would be here soon.

With multiple Guerrilla Billboards’ units supporting H&R Block’s Street Teams and Brand Ambassadors, the ad trucks visited numerous New England, New York, and Pennsylvania communities, ranging from Portland Maine and Boston, out through Albany, Syracuse and Rochester, to Buffalo and Pittsburgh.  With the ads’ bright, bold graphics, the billboards’ messages were clearly visible despite the sometimes inclement winter weather in Upstate New York.

 

Signs of Renewed Growth in Mobile Outdoor Advertising

Tuesday, September 1st, 2009

Is that really the sound of advertisers opening their wallets after so many months of relative quiet?  In recent weeks, as witnessed both here in our office and in conversations with our competitors across the country, the phones have started ringing with increased frequency as media buyers ramp-up their media plans for the remainder of 2009, and start looking into 2010.

At the same time, our friends in the agency world report that their phones have also been ringing more often, as brands review their options for out-of-home advertising.

Guerrilla Billboards Launches Blog

Wednesday, July 15th, 2009

Topsfield, MA

Guerrilla Billboards announces the launch of its blog, effective today. Focusing on a discussion of best practices in the use of mobile billboard trucks and other mobile advertising vehicles, the blog will be soliciting input from a variety of seasoned professionals within the out-of-home and experiential marketing communities.