Posts Tagged ‘Employee Recruiting’

Employee Recruiting With Mobile Billboards

Wednesday, August 10th, 2016

Whether for temporary seasonal staffing or permanent hires, mobile billboard trucks are a highly effective way to get the word out that your company is Now Hiring.

 

Guerrilla Mobile Billboards has been repeatedly tasked with managing advertising campaigns highlighting employment opportunities in a wide variety of businesses, including warehouse-distribution facilities, R&D sites, customer support call centers, and hospitals.

Ohio mobile billboard for warehouse pickers, shipping, receiving, and photo assistant jobs

Temporary-Seasonal Staffing Ad

 

Recent coverage areas have ranged from rural communities in eastern Ohio, to Washington DC’s convention center, to New York’s Hudson Valley region, to suburban Boston.

As they cruise local markets, the two large signs on a billboard truck cut through the static and create instant awareness, vibrantly illustrating our clients’ job opportunities, and encouraging passerby to reach out and join their brands.

Given today’s widespread use of mobile devices, the billboard truck can immediately push prospective employees to your website, or a social media channel, to learn more.

Being “mobile” also means flexible. Mobile billboards can be scheduled and routed through selected markets at optimum times of the day, and days of the week, to effectively reach your target audience. Examples include: commuter traffic corridors Monday through Friday; retail, restaurant, and athletic stadium hot spots; as well as beaches, parks, and other recreation venues; and of course, colleges and universities.

 

University students job recuiting ad

Harvard Square – Cambridge MA

 

Conventions and trade shows are another great venue at which to promote your organization’s job openings, given the concentration of qualified candidates within a specific industry.

Physician recruiting

Physician Recruiting at Washington DC Medical Convention

 

Help Wanted – Mobile Billboard Truck Recruiting in Boston & Stamford

Sunday, January 10th, 2010
A mobile billboard from Guerrilla Billboards visiting Datamonitor's competitor offices in Boston, MA

A mobile billboard from Guerrilla Billboards visiting Datamonitor's competitor offices in Boston, MA

 

When two business competitors merge, jobs at one or both companies are often cut.  However, occasionally another competitor is quick to spot the opportunity to add highly qualified staff, and the case of Guerrilla Mobile Billboards’ client, research firm Datamonitor Group, a mobile billboard truck cruising past its competitor’s offices in Boston’s Financial District and Stamford, CT  was a cost effective way to reach their target audience. 

During the mobile billboard truck’s first day out on the ad campaign, a passerby in downtown Boston photographed the truck and sent the shot to the well regarded blog Sage Circle where the truck’s visits to Boston and Stamford became part of the on-line discussion.

Help Wanted – Mobile Billboard Truck Advertising

Thursday, October 8th, 2009
Partners Home Care mobile billboard truck visiting Quincy Medical Center

Partners Home Care mobile billboard truck visiting Quincy Medical Center

A bright spot amid the disappointment over the thousands of jobs that have been lost in Massachusetts, Partners Home Care needs more Rehab Therapists.  To effectively reach its target audience, the organization has included a mobile billboard truck from Guerrilla Billboards in its media mix.

While supporting messages from Partners’ radio and print ads, the truck was also tasked with visiting the neighborhoods around numerous competitors’ hospitals, nursing homes and rehabilitation facilities in the greater Boston area, in order to closely target its coveted professionals, highly skilled Rehab Therapists.