Posts Tagged ‘day-parting ads’

Mobile Billboard Ads Highlight Hospital’s New Facilities

Sunday, July 1st, 2012

 

Mobile billboard highlights new orthopedics center at Williamsport PA hospital.

 

Mobile billboard alerts region’s residents to new facility at Williamsport hospital.

When Williamsport PA based Susquehanna Health decided to start publicizing the upcoming Grand Openings of two new healthcare facilities on its main campus, its media choices included a mobile billboard truck featuring different ads on each side.  One ad highlighted the hospital’s soon to open comprehensive orthopedics center, with the other highlighting the hospital’s new Susquehanna Tower.

Running different routes and shifts each day throughout the many communities the hospital serves in the region, the billboard truck’s mobility and flexibility allowed the hospital to efficiently day-part its ad campaign, variously targeting its prospective patients at shopping centers, local colleges and universities, regional employers, as well as other hospitals and healthcare facilities.