Posts Tagged ‘Connecticut’

Mobile Billboard Promotes Grand Opening and Free Subs for 1 Year

Wednesday, June 4th, 2014


Mobile Billboard Promotes Free Subs in Connecticut

Relying on the hyper local advertising capabilities of a mobile billboard ad from Guerrilla Mobile Billboards, restaurant chain DiBella’s Old Fashioned Submarines recently promoted the Grand Opening of its Wallingford CT unit.  Included in the billboard truck’s varied ad copy was a call to action highlighting the chain’s always highly anticipated offer to the first 30 customers in line on the morning of a Grand OpeningFree Subs For A Year!   

Shown above are a selection of the lucky 30 – some who reportedly traveled to Connecticut from as far away as Upstate New York for the chance to win.

Employing day-part scheduling, the mobile billboard truck was routed to circulate throughout the primary trade area surrounding the Wallingford restaurant.  It created widespread customer awareness from late morning through the mid-day lunch hour and afternoon, and on into the early evening, traveling through local business parks, past high schools, and along the busy Route 5 retail corridor in Meriden, Cheshire, and North Haven.


Overbilled in Connecticut

Friday, April 20th, 2012

Overbilled in CT

SEIU 1199-NE in Connecticut wanted to draw attention to the business practices of HealthBridge Management, with which the union had been trying to negotiate a new contract for nearly a year. As part of the union’s media plan, two mobile billboard trucks recently ran a week-long campaign in Central Connecticut and Fairfield County, repeatedly visiting the areas around eight different nursing homes in Newington, Cheshire, Milford, Southbury, Danbury, Westport and Stamford.

The primary objective of the mobile billboard campaign was to create awareness among residents in the local communities, whose family and friends are patients at the homes, that there have been billing issues. The billboard trucks were part of an integrated communications campaign including rallies by union members, stories in local newspapers, and a dedicated web site: