Posts Tagged ‘Boston jobs’

Mobile Billboard Truck Presents Labor Union Message in Boston

Thursday, December 27th, 2012

 

Working on behalf of its client Local 103, IBEW, Guerrilla Mobile Billboards has launched the start of what is anticipated to be a year long mobile billboard ad campaign in the greater Boston area.  The campaign highlights the labor union’s concern that electricians employed by selected contractors in the region are not being paid “community standard” wages and benefits.

Taking advantage of the approximately 10′ high by 23′ wide billboard signs on each side of the truck, the union has developed a bold yet uncluttered graphic featuring its call to action and dedicated website, along with the logos from several social media sites where the union has presented details outlinning its concerns.

Optimizing the highly mobile nature of the billboard truck, Local 103, IBEW has developed a weekly  program that will have the truck regularly tour various neighborhoods and districts within the City of Boston, as well as through the suburbs surrounding Boston, ranging from South Shore cities and towns such as Quincy and Duxbury, out through selected Metro West communities, and continuing up the Route 128 corridor to the North Shore.  The billboard truck will also be on hand to support various rallies by Local 103, IBEW members as they seek to publicize their concerns within the communities where they live and work.

 

 

Mobile Billboard Talks For Boston Teachers

Saturday, June 23rd, 2012

Talk to Teachers

After months of contract negotiations, the Boston Teachers Union decided that a mobile billboard truck ad would be a big help in creating public awareness regarding its concerns, especially among parents of the city’s school age children. 

Titled Talk to Teachers, with creative graphics evoking the image of a classroom blackboard, the mobile billboard toured Boston’s various neighborhoods over the course of two weeks, culminating in its stop at a large rally staged by several hundred of the union’s members in front of the Boston School Department office in downtown Boston.

Help Wanted – Mobile Billboard Truck Recruiting in Boston & Stamford

Sunday, January 10th, 2010
A mobile billboard from Guerrilla Billboards visiting Datamonitor's competitor offices in Boston, MA

A mobile billboard from Guerrilla Billboards visiting Datamonitor's competitor offices in Boston, MA

 

When two business competitors merge, jobs at one or both companies are often cut.  However, occasionally another competitor is quick to spot the opportunity to add highly qualified staff, and the case of Guerrilla Mobile Billboards’ client, research firm Datamonitor Group, a mobile billboard truck cruising past its competitor’s offices in Boston’s Financial District and Stamford, CT  was a cost effective way to reach their target audience. 

During the mobile billboard truck’s first day out on the ad campaign, a passerby in downtown Boston photographed the truck and sent the shot to the well regarded blog Sage Circle where the truck’s visits to Boston and Stamford became part of the on-line discussion.

Help Wanted – Mobile Billboard Truck Advertising

Thursday, October 8th, 2009
Partners Home Care mobile billboard truck visiting Quincy Medical Center

Partners Home Care mobile billboard truck visiting Quincy Medical Center

A bright spot amid the disappointment over the thousands of jobs that have been lost in Massachusetts, Partners Home Care needs more Rehab Therapists.  To effectively reach its target audience, the organization has included a mobile billboard truck from Guerrilla Billboards in its media mix.

While supporting messages from Partners’ radio and print ads, the truck was also tasked with visiting the neighborhoods around numerous competitors’ hospitals, nursing homes and rehabilitation facilities in the greater Boston area, in order to closely target its coveted professionals, highly skilled Rehab Therapists.