Posts Tagged ‘billboards’

Mobile Billboard Talks For Boston Teachers

Saturday, June 23rd, 2012

Talk to Teachers

After months of contract negotiations, the Boston Teachers Union decided that a mobile billboard truck ad would be a big help in creating public awareness regarding its concerns, especially among parents of the city’s school age children.

Titled Talk to Teachers, with creative graphics evoking the image of a classroom blackboard, the mobile billboard toured Boston’s various neighborhoods over the course of two weeks, culminating in its stop at a large rally staged by several hundred of the union’s members in front of the Boston School Department office in downtown Boston.

A Not So Frightful Ad

Thursday, November 5th, 2009

Taking advantage of the early fall weather, Six Flags New England recently commissioned Guerrilla Billboards to help promote its 2009 edition of Fright Fest.

Six Flags New England Fright Fest Promotion in Massachusetts and Connecticut

Six Flags New England Fright Fest Promotion in Massachusetts and Connecticut

During the promotion, the mobile billboard was deployed for the opening weekend of The Eastern States Exposition in West Springfield MA, to enhance awareness of Fright Fest among the thousands of families heading into the annual event, commonly referred to as The Big E.  This tactic proved so successful, the truck returned for an encore the following weekend.  While in the region, the billboard truck also took the message into Connecticut, and up to the Amherst campus of UMASS.  Finally, the truck spent a day cruising along Route 1 past the more than 60,000 fans heading into a New England Patriots game at Gillette Stadium in Foxboro, MA

Mobile Billboards Love Parades

Friday, October 23rd, 2009
Omni Nursing Home Crisis - Family Day Rally in Jersey City

Omni Nursing Home Crisis – Family Day Rally in Jersey City

Whether leading 200 participants in the annual Scituate, MA St. Patrick’s Day Parade, or several thousand 1199 SEIU marchers rallying for better pay in Jersey City, NJ, Guerrilla Billboards has been there to help.

During the recent Family Day Rally in Jersey City, NJ, one of our mobile billboard trucks led a very large contingent of marchers who came from all over the New York City region to support their colleagues seeking better pay at a chain of local nursing homes.  For several days previous, the billboard truck had been driving throughout the local area helping to create community awareness of the upcoming rally, and directed interested passerby to a dedicated website page for more details.  On the morning of the rally, the billboard truck took up a position behind two Jersey City Police Department cruisers escorting the rally, and led several thousand marchers through historic Journal Square to the National Guard Armory where the Family Day festivities were held.

Black Friday 2009 Retail Sales

Friday, September 25th, 2009

Black Friday, November 27th, is now only 9 weeks from today.

Get a jump on pumping up your Q4 sales, with a mobile billboard truck ad promotion.  Whether cruising around the trade areas of a select few stores, visiting numerous markets throughout the chain, or driving consumers to its website and Facebook Page, Guerrilla Mobile Billboards will help create the timely customer awareness that a progressive retailer demands.

Given the increasing fragmentation of radio, and its multitude of formats, a billboard truck will add a dynamic visual element supporting the call to action in your various radio spots.  By getting a jump on its competitors, a savvy retailer will capture more than its fair share of the consumers’ wallets early in the all important holiday sales season.

Can You See My Ad?

Saturday, September 5th, 2009

The case of the disappearing billboard ad.

I recently spotted this local billboard, in at best a 3rd rate location, nearly obscured by brush: 

Can you see my ad now?

After looping back and determining the identity of the advertiser, I remembered that we had recently attempted to pitch the firm, a local car dealer, with the attached mock-up (see photo #3) of a prospective ad showing one of our mobile billboard trucks in downtown Boston.  We suggested that this was one of the many high visibility spots around Eastern Massachusetts and Southern New Hampshire that our mobile billboard trucks could visit on his behalf.  Unfortunately, the dealer’s representative felt otherwise.  

In the current economic climate, I would certainly want my media buyer finding the highest visibility billboard spots possible.  Mobile billboards can absolutely achieve that critical requirement.