The case of the disappearing billboard ad. I recently spotted this local billboard, in at best a 3rd rate location, nearly obscured by brush:  Can you see my ad now? After looping back and determining the identity of the advertiser, I remembered that we had recently attempted to pitch the firm, a local car dealer,…

Is that really the sound of advertisers opening their wallets after so many months of relative quiet?  In recent weeks, as witnessed both here in our office and in conversations with our competitors across the country, the phones have started ringing with increased frequency as media buyers ramp-up their media plans for the remainder of…

Topsfield, MA Guerrilla Billboards announces the launch of its blog, effective today. Focusing on a discussion of best practices in the use of mobile billboard trucks and other mobile advertising vehicles, the blog will be soliciting input from a variety of seasoned professionals within the out-of-home and experiential marketing communities.