The case of the disappearing billboard ad.
I recently spotted this local billboard, in at best a 3rd rate location, nearly obscured by brush:
After looping back and determining the identity of the advertiser, I remembered that we had recently attempted to pitch the firm, a local car dealer, with the attached mock-up (see photo #3) of a prospective ad showing one of our mobile billboard trucks in downtown Boston. We suggested that this was one of the many high visibility spots around Eastern Massachusetts and Southern New Hampshire that our mobile billboard trucks could visit on his behalf. Unfortunately, the dealer’s representative felt otherwise.
In the current economic climate, I would certainly want my media buyer finding the highest visibility billboard spots possible. Mobile billboards can absolutely achieve that critical requirement.