Mobile Billboard Blog

A Primer For Effective Mobile Billboard Advertising.

Mobile Billboard Talk to Teachers

Mobile Billboard Talks For Boston Teachers

June 23, 2012

After months of contract negotiations, the Boston Teachers Union decided that a mobile billboard truck ad would be a big help in creating public awareness regarding its concerns, especially among parents of the city’s school age children. Titled Talk to Teachers, with creative graphics evoking the image of a classroom blackboard, the mobile billboard toured…

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Mobile Billboard Truck in Connecticut

Overbilled in Connecticut

April 20, 2012

SEIU 1199-NE in Connecticut wanted to draw attention to the business practices of HealthBridge Management, with which the union had been trying to negotiate a new contract for nearly a year. As part of the union’s media plan, two mobile billboard trucks recently ran a week-long campaign in Central Connecticut and Fairfield County, repeatedly visiting…

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Guerrilla Marketing in Boston

April 2, 2010

A great article in today’s Boston Globe highlighting efforts by New Balance to promote its products to the many runners expected in the Boston area over the next few weeks: New Balance – Picking up its pace Call it Guerrilla Marketing, Ambush Advertising, it sounds like the New Balance marketing team will be doing a…

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Help Wanted – Mobile Billboard Truck Recruiting in Boston & Stamford

January 10, 2010

When two business competitors merge, jobs at one or both companies are often cut.  However, occasionally another competitor is quick to spot the opportunity to add highly qualified staff, and the case of Guerrilla Mobile Billboards’ client, research firm Datamonitor Group, a mobile billboard truck cruising past its competitor’s offices in Boston’s Financial District and…

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Niki Tsongas Revealed

November 20, 2009

Citing its concern and disappointment with Congresswoman Niki Tsongas over her recent associations with the Massachusetts biotech industry, Local 103 IBEW has launched a mobile billboard truck ad campaign and has commissioned Guerrilla Billboards to present its message and create public awareness of the organization’s new website NikiTsongasRevealed During the first phase of the campaign,…

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The Home Care Crisis and Your Tax Dollars

November 20, 2009

During the recent annual conference of the New York Association of Health Care Providers in Albany, 1199 SEIU sent a Guerrilla Billboards mobile billboard truck to highlight the organization’s recently launched public awareness campaign.  Despite the billions of taxpayer dollars spent annually, large sums are reportedly wasted due to inefficiencies, which results in sub-par patient care….

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A Not So Frightful Ad

November 5, 2009

Taking advantage of the early fall weather, Six Flags New England recently commissioned Guerrilla Billboards to help promote its 2009 edition of Fright Fest. During the promotion, the mobile billboard was deployed for the opening weekend of The Eastern States Exposition in West Springfield MA, to enhance awareness of Fright Fest among the thousands of…

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Mobile Billboards Love Parades

October 23, 2009

Whether leading 200 participants in the annual Scituate, MA St. Patrick’s Day Parade, or several thousand 1199 SEIU marchers rallying for better pay in Jersey City, NJ, Guerrilla Billboards has been there to help. During the recent Family Day Rally in Jersey City, NJ, one of our mobile billboard trucks led a very large contingent…

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Help Wanted – Mobile Billboard Truck Advertising

October 8, 2009

A bright spot amid the disappointment over the thousands of jobs that have been lost in Massachusetts, Partners Home Care needs more Rehab Therapists.  To effectively reach its target audience, the organization has included a mobile billboard truck from Guerrilla Billboards in its media mix. While supporting messages from Partners’ radio and print ads, the…

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