Mobile Billboard Blog

A Primer For Effective Mobile Billboard Advertising.

Mobile Billboard Truck Presents Labor Union Message in Boston

December 27, 2012

Working on behalf of its client Local 103, IBEW, Guerrilla Mobile Billboards has launched the start of what is anticipated to be a year long mobile billboard ad campaign in the greater Boston area.  The campaign highlights the labor union’s concern that electricians employed by selected contractors in the region are not being paid “community standard” wages and benefits. Taking advantage of…

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Billboard Truck Promotes Playoff Time in Boston

Billboard Truck Promotes Playoff Time in Boston

September 30, 2012

  While Boston’s favorite baseball team did not make the playoffs this season, Guerrilla Mobile Billboards was busy in August and September promoting the NASCAR Chase for the Sprint Cup Playoffs for client New Hampshire Motor Speedway, in advance of the track’s very popular September 23rd race. Touring the greater Boston area and visiting crowds…

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Mobile Billboard Highlights Jewelry Store's Final Days

Mobile Billboard Highlights Boston Jewelry Store’s Final Days

July 11, 2012

As they prepared to move their renowned jewelry store from Boylston Street to a new location on Boston’s famed Newbury Street, the owners of Shreve, Crump & Low chose a mobile billboard truck as their key out-of-home media element to advertise a clearance sale at the Boylston Street store. Titled Moving Sale, with the sub-title…

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Mobile Billboard Ads Highlight Hospital’s New Facilities

July 1, 2012

  When Williamsport PA based Susquehanna Health decided to start publicizing the upcoming Grand Openings of two new healthcare facilities on its main campus, its media choices included a mobile billboard truck featuring different ads on each side.  One ad highlighted the hospital’s soon to open comprehensive orthopedics center, with the other highlighting the hospital’s…

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Mobile Billboard Talk to Teachers

Mobile Billboard Talks For Boston Teachers

June 23, 2012

After months of contract negotiations, the Boston Teachers Union decided that a mobile billboard truck ad would be a big help in creating public awareness regarding its concerns, especially among parents of the city’s school age children. Titled Talk to Teachers, with creative graphics evoking the image of a classroom blackboard, the mobile billboard toured…

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Mobile Billboard Truck in Connecticut

Overbilled in Connecticut

April 20, 2012

SEIU 1199-NE in Connecticut wanted to draw attention to the business practices of HealthBridge Management, with which the union had been trying to negotiate a new contract for nearly a year. As part of the union’s media plan, two mobile billboard trucks recently ran a week-long campaign in Central Connecticut and Fairfield County, repeatedly visiting…

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Guerrilla Marketing in Boston

April 2, 2010

A great article in today’s Boston Globe highlighting efforts by New Balance to promote its products to the many runners expected in the Boston area over the next few weeks: New Balance – Picking up its pace Call it Guerrilla Marketing, Ambush Advertising, it sounds like the New Balance marketing team will be doing a…

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Help Wanted – Mobile Billboard Truck Recruiting in Boston & Stamford

January 10, 2010

When two business competitors merge, jobs at one or both companies are often cut.  However, occasionally another competitor is quick to spot the opportunity to add highly qualified staff, and the case of Guerrilla Mobile Billboards’ client, research firm Datamonitor Group, a mobile billboard truck cruising past its competitor’s offices in Boston’s Financial District and…

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Niki Tsongas Revealed

November 20, 2009

Citing its concern and disappointment with Congresswoman Niki Tsongas over her recent associations with the Massachusetts biotech industry, Local 103 IBEW has launched a mobile billboard truck ad campaign and has commissioned Guerrilla Billboards to present its message and create public awareness of the organization’s new website NikiTsongasRevealed During the first phase of the campaign,…

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