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Mobile Billboard Highlights Jewelry Store's Final Days

Mobile Billboard Highlights Boston Jewelry Store’s Final Days

July 11, 2012

Mobile Billboard Highlights Jewelry Store's Final Days

As they prepared to move their renowned jewelry store from Boylston Street to a new location on Boston’s famed Newbury Street, the owners of Shreve, Crump & Low chose a mobile billboard truck as their key out-of-home media element to advertise a clearance sale at the Boylston Street store.

Titled Moving Sale, with the sub-title Liquidating Inventory!, the billboard truck’s graphics mixed a strong call to action with eye catching high resolution photos of various jewelry items that shoppers could expect to find.  Running for several weeks, and taking advantage of its flexibility to circulate throughout the market at various times of the day, the mobile billboard targeted passerby in the Back Bay and other sections of Boston, as well as nearby Brookline and Newton.