Guerrilla Marketing in Boston

Mobile billboard near the Finish Line of the 2008 Boston Marathon course.

Mobile billboard near the Finish Line of the 2008 Boston Marathon course.

A great article in today’s Boston Globe highlighting efforts by New Balance to promote its products to the many runners expected in the Boston area over the next few weeks:

New Balance – Picking up its pace

Call it Guerrilla Marketing, Ambush Advertising, it sounds like the New Balance marketing team will be doing a great job of welcoming runners and spectators to Boston, while highlighting its brand among runners, and those of us who wish we could.

Tags: , , , , , , ,

Comments are closed.