Archive for the ‘Miscellaneous’ Category

Can You See My Ad?

Saturday, September 5th, 2009

The case of the disappearing billboard ad.

I recently spotted this local billboard, in at best a 3rd rate location, nearly obscured by brush: 

Can you see my ad now?

After looping back and determining the identity of the advertiser, I remembered that we had recently attempted to pitch the firm, a local car dealer, with the attached mock-up (see photo #3) of a prospective ad showing one of our mobile billboard trucks in downtown Boston.  We suggested that this was one of the many high visibility spots around Eastern Massachusetts and Southern New Hampshire that our mobile billboard trucks could visit on his behalf.  Unfortunately, the dealer’s representative felt otherwise.  

In the current economic climate, I would certainly want my media buyer finding the highest visibility billboard spots possible.  Mobile billboards can absolutely achieve that critical requirement.

Signs of Renewed Growth in Mobile Outdoor Advertising

Tuesday, September 1st, 2009

Is that really the sound of advertisers opening their wallets after so many months of relative quiet?  In recent weeks, as witnessed both here in our office and in conversations with our competitors across the country, the phones have started ringing with increased frequency as media buyers ramp-up their media plans for the remainder of 2009, and start looking into 2010.

At the same time, our friends in the agency world report that their phones have also been ringing more often, as brands review their options for out-of-home advertising.

Guerrilla Billboards Launches Blog

Wednesday, July 15th, 2009

Topsfield, MA

Guerrilla Billboards announces the launch of its blog, effective today. Focusing on a discussion of best practices in the use of mobile billboard trucks and other mobile advertising vehicles, the blog will be soliciting input from a variety of seasoned professionals within the out-of-home and experiential marketing communities.