One of the mobile billboards from Guerrilla Billboards touring Boston in support of the Text Haiti to 90999 American Red Cross fundraising campaign.
Combining the flexibility of a mobile billboard truck to present a bold visual message when and where an audience is located, and the incredibly simple and easy to execute text messaging feature of cell phones, Guerrilla Billboards has launched an ad campaign in Boston to remind passerby to support the efforts of the American Red Cross.
Featuring the call to action Text HAITI to 90999 and the iconic American Red Cross logo, the billboard truck is reminding people that their financial donations, in this case $10 per text, are needed to help support the organization’s herculean earthquake relief efforts in Haiti.
Tags: Ambush Advertising, Ambush Marketing, billboard trucks, guerrilla advertising, guerrilla marketing, Haiti, mobile billboard trucks, mobile billboards, mobile outdoor advertising, Red Cross, Text Message, Text Message Ad