February 17th, 2014
With its branch footprint located in Boston’s adjacent MetroWest suburbs of Framingham and Natick, MutualOne Bank and its ad agency determined that a combination of several out-of-home media, including mobile billboard trucks and transit, would be an efficient and effective strategy to reach its local market’s target audiences.
Simultaneously featuring two different ads on the billboard truck, one highlighting its free retail checking product and the other its support for local businesses, both ads were also displayed in other out-of-home formats, including at nearby commuter rail stations, thereby extending each ad’s reach. During the course of the multi-month ad campaign, the bank’s advertising agency instructed Guerrilla Mobile Billboards to have the ad truck regularly visit various community events including farmer’s markets, craft fairs, and high school football games. When not needed at special events, the mobile ad truck was deployed to operate along local travel routes during the morning and evening commutes, with a mid-day focus on the key retail and restaurant corridors of Routes 9 & 30.
February 4th, 2014
With a relatively short window to get its message out, H&R Block recently utilized the flexibility of mobile billboard trucks from Guerrilla Billboards to support its regional and local marketing staff in the Northeast. Featuring the call to action “We Find Money Others Miss”, the billboard trucks reminded onlookers that Tax Day, April 15th, would be here soon.
With multiple Guerrilla Billboards’ units supporting H&R Block’s Street Teams and Brand Ambassadors, the ad trucks visited numerous New England, New York, and Pennsylvania communities, ranging from Portland Maine and Boston, out through Albany, Syracuse and Rochester, to Buffalo and Pittsburgh. With the ads’ bright, bold graphics, the billboards’ messages were clearly visible despite the sometimes inclement winter weather in Upstate New York.
June 26th, 2013
Seasoned politicians know that to win, you need to GOTV – Get Out the Vote – on Election Day.
To highlight its “Women for Markey” message in the days leading up to the Special Election for U.S. Senate on June 25th, The Markey Committee relied on a billboard truck from Guerrilla Mobile Billboards to prominently highlight the candidate’s message. Traveling through various communities in Massachusetts, the billboard truck served as a temporary stage and backdrop at each stop where supporters rallied and spoke on the candidate’s behalf.
Guerrilla Mobile Billboards congratulates its client on his Election Day win.
December 27th, 2012
Working on behalf of its client Local 103, IBEW, Guerrilla Mobile Billboards has launched the start of what is anticipated to be a year long mobile billboard ad campaign in the greater Boston area. The campaign highlights the labor union’s concern that electricians employed by selected contractors in the region are not being paid “community standard” wages and benefits.
Taking advantage of the approximately 10′ high by 23′ wide billboard signs on each side of the truck, the union has developed a bold yet uncluttered graphic featuring its call to action and dedicated website, along with the logos from several social media sites where the union has presented details outlinning its concerns.
Optimizing the highly mobile nature of the billboard truck, Local 103, IBEW has developed a weekly program that will have the truck regularly tour various neighborhoods and districts within the City of Boston, as well as through the suburbs surrounding Boston, ranging from South Shore cities and towns such as Quincy and Duxbury, out through selected Metro West communities, and continuing up the Route 128 corridor to the North Shore. The billboard truck will also be on hand to support various rallies by Local 103, IBEW members as they seek to publicize their concerns within the communities where they live and work.
September 30th, 2012
While Boston’s favorite baseball team did not make the playoffs this season, Guerrilla Mobile Billboards was busy in August and September promoting the NASCAR Chase for the Sprint Cup Playoffs for client New Hampshire Motor Speedway, in advance of the track’s very popular September 23rd race.
Touring the greater Boston area and visiting crowds outside Fenway Park and Gillette Stadium before major sports and music events, as well as Cape Cod and busy Hampton Beach along the New Hampshire seacoast, the mobile billboard truck reminded onlookers that there were still tickets available for what was expected to be a very exciting race.
July 11th, 2012
As they prepared to move their renowned jewelry store from Boylston Street to a new location on Boston’s famed Newbury Street, the owners of Shreve, Crump & Low chose a mobile billboard truck as their key out-of-home media element to advertise a clearance sale at the Boylston Street store.
Titled Moving Sale, with the sub-title Liquidating Inventory!, the billboard truck’s graphics mixed a strong call to action with eye catching high resolution photos of various jewelry items that shoppers could expect to find. Running for several weeks, and taking advantage of its flexibility to circulate throughout the market at various times of the day, the mobile billboard targeted passerby in the Back Bay and other sections of Boston, as well as nearby Brookline and Newton.
July 1st, 2012
Mobile billboard highlights new orthopedics center at Williamsport PA hospital.
Mobile billboard alerts region’s residents to new facility at Williamsport hospital.
When Williamsport PA based Susquehanna Health decided to start publicizing the upcoming Grand Openings of two new healthcare facilities on its main campus, its media choices included a mobile billboard truck featuring different ads on each side. One ad highlighted the hospital’s soon to open comprehensive orthopedics center, with the other highlighting the hospital’s new Susquehanna Tower.
Running different routes and shifts each day throughout the many communities the hospital serves in the region, the billboard truck’s mobility and flexibility allowed the hospital to efficiently day-part its ad campaign, variously targeting its prospective patients at shopping centers, local colleges and universities, regional employers, as well as other hospitals and healthcare facilities.
June 23rd, 2012
Talk to Teachers
After months of contract negotiations, the Boston Teachers Union decided that a mobile billboard truck ad would be a big help in creating public awareness regarding its concerns, especially among parents of the city’s school age children.
Titled Talk to Teachers, with creative graphics evoking the image of a classroom blackboard, the mobile billboard toured Boston’s various neighborhoods over the course of two weeks, culminating in its stop at a large rally staged by several hundred of the union’s members in front of the Boston School Department office in downtown Boston.
April 20th, 2012
Overbilled in CT
SEIU 1199-NE in Connecticut wanted to draw attention to the business practices of HealthBridge Management, with which the union had been trying to negotiate a new contract for nearly a year. As part of the union’s media plan, two mobile billboard trucks recently ran a week-long campaign in Central Connecticut and Fairfield County, repeatedly visiting the areas around eight different nursing homes in Newington, Cheshire, Milford, Southbury, Danbury, Westport and Stamford.
The primary objective of the mobile billboard campaign was to create awareness among residents in the local communities, whose family and friends are patients at the homes, that there have been billing issues. The billboard trucks were part of an integrated communications campaign including rallies by union members, stories in local newspapers, and a dedicated web site: http://healthbridgewatch.org
April 2nd, 2010
Mobile billboard near the Finish Line of the 2008 Boston Marathon course.
A great article in today’s Boston Globe highlighting efforts by New Balance to promote its products to the many runners expected in the Boston area over the next few weeks:
New Balance – Picking up its pace
Call it Guerrilla Marketing, Ambush Advertising, it sounds like the New Balance marketing team will be doing a great job of welcoming runners and spectators to Boston, while highlighting its brand among runners, and those of us who wish we could.